December 2008
8 posts
Rejaw, What Now? →
Why the loss of users? Curiosity-fatigue, first, and as in every other new social service: the network effect. You’ll only use a service if you find friends or acquaintances or a niche community you’re willing to be part of.
I’m on the fence about Rejaw having been able to create such a niche.
Chief Marketing Officers not yet interested in... →
Only 10% are already using these new media. Paradoxically however, 27% of the CMO surveyed actually believe that social networking sites is valuable in a time of cost cutting.
Twittetiquette →
As Twitter becomes widely adopted -almost 5 million and counting-, it is maybe time to ask the following question: Is there such a thing as a Twittetiquette?
The Twitter Economy: SocialToo →
No clear business model is in place, as with many companies burgeoning in the Twitter Economy. I remain however bullish on its capacity to monetize its head-start in the coming months, provided the company finds clever way of integrating ads or creating actual statistics that could be very useful to marketers and entrepreneurs using Twitter.
The Twitter Economy: Qwitter →
A tracking tool is better than no tool at all. You could even parse the result in a database to create trend graphs.
The Attention Level →
If, as a brand or a individual, you’ve ever been using recent social networking tools and older ones like RSS feeds, Google Alerts and the grandfather of social networking, the email, you’ve certainly reached a point where you were wondering how you’d be able to follow all the chatter that was happening in front of your eyes.
The Twitter Economy →
Today, with Twitter, there’s a similar burgeoning breed of tools created around the micro-blogging leader.
That’s what I define as the Twitter Economy.
Pownce Wasn’t Different Enough →
If one wants to compete, either buy Twitter or be different enough.