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Re: @OldSpice | Paul Papadimitriou →
Thank you Old Spice. Not for reminding me that I should work on my abs. But for proving me right. Right about what? That the wall between earned media and social media is nothing but thin air. It’s not editorial efforts on one side and grassroots actions on the other. There’s only one wall. Between success and failure. Between phenomenon and oblivion.
