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Where is iRovr going? →

If the iPhone-only approach clearly did cut iRovr.com from a whole market of users craving to use fun social network services, the monetization is the other big issue. With all current services scratching their heads about monetization (or having gone the way of massively attracting user to leverage future income), iRovr.com was never in a good place: the founder explained on an iRovr entry that the ads clickthrough, his only source of revenue, were paltry.

— 3 years ago