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Forget & Co, The New Black For Brands Is .CO →
#dotco
#tld
A one letter domain name? Holy cow. How did they do that? Well, they took it to Colombia, the owner of the extension. An extension finally available worldwide. Amazingly enough, I didn’t think Colombia when I first started seeing the marketing push last year. I just thought company. That’s what 300 years of semantic history does to your mind. I must admit it though, I had some reservations about that domain at the beginning. Wouldn’t users type .com out of habit instead?
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paulpapadimitriou posted this
